Last updated: January 2026
ThetaProExum SARL ("we", "us", or "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or use our retail pricing analytics services. We are the data controller for the personal data we process about you.
We collect various types of personal data to provide and improve our services. The data we collect includes information you provide directly to us, such as when you contact us, request information about our services, or sign up for our newsletter. This may include your name, email address, phone number, company name, job title, and any messages or enquiries you send to us.
We also collect technical information automatically when you visit our website, including your IP address, browser type and version, operating system, pages visited, time spent on pages, and referring websites. This data collection helps us understand how our website is used and improve the user experience.
We use the personal data we collect for several purposes that are necessary for our business operations and to provide you with our services. We use your information to respond to your enquiries and provide customer support, deliver our retail pricing analytics services, send you marketing communications about our services (with your consent), improve our website and services, and comply with legal obligations.
The legal basis for processing your personal data varies depending on the purpose. We process data based on your consent (for marketing communications), our legitimate business interests (for providing services and improving our website), contractual necessity (when providing services to you), and legal compliance (where required by law).
We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner or by visiting our cookie policy page.
Our website uses different types of cookies including necessary cookies for basic website functionality, analytics cookies to understand website usage patterns, functional cookies to remember your preferences, and marketing cookies for advertising and personalisation purposes.
We do not sell, trade, or rent your personal data to third parties. We may share your information with trusted service providers who assist us in operating our website and providing our services, such as hosting providers, email service providers, and analytics platforms. These providers are contractually obligated to protect your data and use it only for the specified purposes.
We may also disclose your information if required by law, to protect our rights or property, or in connection with a business transaction such as a merger or acquisition. In such cases, we ensure appropriate safeguards are in place to protect your personal data.
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Contact information and enquiry data are typically retained for up to three years after your last interaction with us, unless you request deletion sooner. Website analytics data is retained according to our analytics provider's retention policies, typically 26 months for Google Analytics.
When we no longer need your personal data, we securely delete or anonymise it in accordance with our data retention policy and applicable legal requirements.
Under the General Data Protection Regulation (GDPR) and other applicable data protection laws, you have several rights regarding your personal data. These include the right to access your personal data and obtain information about how we process it, the right to rectify inaccurate or incomplete personal data, the right to erasure (deletion) of your personal data in certain circumstances, and the right to restrict processing of your personal data.
You also have the right to data portability (to receive your data in a structured format), the right to object to processing based on legitimate interests, and the right to withdraw consent where processing is based on consent. To exercise any of these rights, please contact us using the contact information provided below.
As we are based in Luxembourg and primarily serve clients within the European Union, most data processing occurs within the EU/EEA. However, some of our service providers may be located outside the EU/EEA. When we transfer personal data outside the EU/EEA, we ensure appropriate safeguards are in place, such as adequacy decisions by the European Commission or appropriate contractual clauses.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, access controls and authentication systems, regular security assessments and updates, staff training on data protection, and secure data backup and recovery procedures.
While we strive to protect your personal data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to maintaining the highest standards of data protection.
If you have any questions about this Privacy Policy, wish to exercise your rights, or need to contact us regarding data protection matters, please reach out to us. You can contact us by email at privacy@thetaproexum.pro, by phone at +352 24411755, or by post at ThetaProExum SARL, Rue du Fossé 101, 4858 Esch-sur-Alzette, Luxembourg.
You also have the right to lodge a complaint with the Luxembourg National Commission for Data Protection (CNPD) if you believe we have not handled your personal data in accordance with applicable laws.
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make significant changes, we will notify you by posting the updated policy on our website and updating the "last updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data.
Your continued use of our website and services after any changes to this Privacy Policy will constitute your acceptance of the updated policy.